New Jersey Dental Group Against Teeth Whitening Offered in Tanning Salon

Published:November 1st, 2010

Beach Bum Tanning has been offering teeth whitening procedures to its clients for the past three years. However, a group of New Jersey dentists has decided to file a lawsuit against the Beach Bum Tanning which has 17 locations across the state. A trade association representing 4,700 dentists is not against the fact that a lot of consumers use over-the-counter teeth whitening kits, but they consider that professional teeth whitening should be offered just by licensed professionals.

Beach Bum chain claims that they are not administering teeth whitening services, they just sell the products. Customers can either take the kit at home or use it in a room that is equipped with blue light. Those who decide to benefit from this service can have a 15-minute session which whitens their teeth by four or five shades for just $69. This is much cheaper than what such a procedure would cost at a dentist’s office.

The debate on teeth whitening has sprung up in other states as well, as salons, retail stores or mail kiosks started to offer teeth whitening services. The Food and Drug Administration does not consider teeth whitening products as drugs, so there is not designated safe amount rules governing these products.


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